Budget Blinds
Brand Development
Art Direction
Digital
Promotional
Publication
Budget Blinds is the flagship brand for a leading home service franchisor specializing in custom window coverings, supported by more than 1,200 territories across North America. Working within an established brand, the challenge was to translate its creative vision into a broad range of marketing communications while maintaining a consistent and recognizable presence across national and local touchpoints.
I expanded and executed the brand vision across high-level creative projects, quarterly marketing initiatives, and Local Area Marketing campaigns. My work spanned publication design, promotional materials, digital advertising, brand development, and art direction, balancing clear communication with photography-led layouts and considered typography.
The approach allowed the brand to maintain its recognizable visual language across a high volume of print and digital communications while giving individual campaigns and local marketing initiatives room to make a distinct visual impact.
