Christine Leigh Design Studio

Window Covering Franchise

Brand Development /

Digital / Graphic /

Promotional / Publication

The flagship brand concept for a leading home service franchisor, specializes in window coverings, from automated shades to custom draperies and designer details. They believe in providing style and service for every budget, and are supported by a franchise network of over 1,200 territories in North America, including Canada and Mexico.

Professionally supporting multiple brands for the parent franchisor, this particular brand aesthetic balances a classic traditional style with a modern color palette and font family. Slightly playful in layout and composition, this brand values clean visual design that showcases their brand photography and logo. Legible digital and print assets are also valued to effectively support their brand's broad target demographic, women ages 38 to 65.

  • Expanding and executing the creative agency's brand vision on everything from high-level design projects to various quarterly Marketing initiatives and Local Area Marketing print and digital efforts, the goal is to make a bold visual statement, and a lasting impression on potential customers who need window covering solutions for their home. Scope of work includes publication pieces, promotional items, digital ads, brand development, and art direction.