Soignée Botanicals
Brand Identity
Brand Messaging
Creative Direction
Packaging
Soignée Botanicals is an all-natural hair care and skincare company developing and packaging its own products, with an emphasis on long-term health, quality ingredients, and rigorous product testing. The brand needed a clear visual identity and voice that could communicate its approach to wellness while establishing a distinctive presence across its product line.
I developed the brand identity, creative direction, and messaging, translating the brand's focus on quality and wellness into a considered visual language. I extended the identity into product packaging, creating a system that could distinguish individual products while maintaining a clear connection across the collection.
The packaging gives Soignée Botanicals a recognizable visual presence at the point of purchase, while providing a flexible foundation for the brand to expand across its hair care and skincare offerings.
