Christine Leigh Design Studio

Wilder + Free Beauty Company

Brand Identity & Development /

Brand Strategy / Creative Direction /

Graphic / Iconography

Wilder + Free Beauty Company is a multi-location salon and spa, specializing in hair care, skin care, and make-up. Tasked with branding a new beauty company that not only offers salon and spa services, but also an emerging e-commerce store, and an in-house certified beauty school, the brand needs to express a clear brand voice and identity. The owner wanted to express a modern bohemian aesthetic, that has layers of detail to draw your eye in.

Through the combination of a neutral rich color palette, modern typography and iconography, and diverse brand design elements, the brand identity expresses a sophisticated and timeless aesthetic. Scope of current work includes brand identity and creative direction.

**Project under construction, circle back

to see final company and brand expansion

coming soon!