William James Hair & Skin Studio
Brand Identity
Brand Strategy & Messaging
Creative Direction
Environmental Design
Promotional
Publication
William James Hair & Skin Studio is a L'Oréal-certified salon specializing in hair, color, extensions, hair care, skin care, and makeup. Ahead of the grand reopening, the salon needed a refreshed identity that reflected its distinctive personality while creating a stronger connection between its contemporary aesthetic and the natural environment.
I developed the brand identity, messaging, creative direction, establishing a visual language built around bold contrast, organic forms, and restrained typography. I then extended the identity across shop cards, reusable product totes, and exterior signage, translating the brand strategy into a considered physical experience across the salon.
This approach gives William James a distinctive identity that balances graphic contrast with organic influence, while providing a flexible visual language for the brand to carry across its customer-facing experiences.
