Christine Leigh Design Studio

William James Hair & Skin Studio

Brand Identity & Development /

Brand Strategy / Creative Direction /

Environmental / Promotional /


William James Hair & Skin Studio is a certified L'Oréal salon concentrating on hair color, hair extensions, hair care, skin care, and make-up. Tasked with re-branding the salon before their grand re-opening, William James needed an identity that expressed their passion and unique brand voice. The identity brings striking contrast through their love of modernity and the environment. Scope of work includes brand identity and messaging, creative direction, shop cards, reusable totes for shop product, and outdoor signage.