La Monarcha Bakery & Cafe
Brand Identity
Digital
Packaging
A conceptual rebrand exploring a more contemporary visual expression of La Monarcha Bakery & Cafe; one that celebrates Mexican culture through bold color, pattern, and graphic form.
I refined the logo and butterfly icon mark, developed a flexible visual system for differentiating product lines, and extended the identity across coffee and bakery packaging and digital experiences. The work brings together expressive graphic elements and culturally informed details to give the brand a stronger visual point of view across its touchpoints.
The identity creates a flexible foundation for La Monarcha to express its bakery and cafe offerings while maintaining a strong connection to its cultural roots.
